Floor Guide - B1OCK CONCEPT STORE

G F

HOME PLEASURE HOME PLEASURE

负一层聚焦于家居与生活方式。香氛、器皿、艺术家作品、布料、纸张……
这里，不仅是居家者的休憩之地，还是创作者的灵感天堂。 -1F mainly focuses on home and lifestyle, brining inspiration and enlightenment to fashion icons in pursuit of life quality. A bottle of essential oil which making SPA more joyful, and a can of body lotion which reactivating people immediately, are traces of our good life.

1 F

LITTLE STRANGER LITTLE STRANGER

一层为开放式展示空间。集合 Mock-up Space、大型艺术装置、演讲与交流等时尚艺术形态的空间。设计的灵感来自Theaster Gates的作品 < Listening Studio >，他将旧的柜子改造后重新利用，设计为小而别致的展示单元，新旧元素相互碰撞，不为空间设界限，加之音乐所传递的讯息，这里是认知B1OCK的形象入口。 1F will be an open display space with large art installations, and will also integrate Mock-up space, speech and communication space, etc. The space design is inspired by Theaster Gates' works "Listening Studio". He has rebuilt old cabinets and designed them into small but unique exhibition units. Here, old and new elements collide with each other and the space has no limit. With messages conveyed through music, here will become the iconic entrance for people to understand the whole fashion boutique.

2 F

FINE FEMME FINE FEMME

二层主营经典男女装设计师品牌，整体形象偏向职业、成熟、质感。
Theaster Gates 从 Axel Vervoordt 茶室的设计作品中吸取艺术灵感，安静、惬意、充满东方意味的饮茶室将成为2F 的空间氛围基调。不去过度修饰的木材保留了原本的质感，在空间中以不同形式出现，结合墙面艺术装置，以及优雅且奉行极简主义的衣架展示系统，构成放松、自然的空间语境。 2F mainly focuses on classic designer brands for both man and woman clothing. The whole merchandise image is partial to profession, maturity and sense of quality.
Theaster Gates draws artistic inspiration from the design works of the Axel Vervoordt Teahouse. Tranquil and cozy teahouse of an oriental flavor will set the atmosphere for 2F. Wood that is not over-decorated retains its original texture and appears in the space in different forms. Together with wall art installations, elegant and minimalist hanger display systems, a relaxed and natural spatial context is created.

3 F

HITHER PLEASE HITHER PLEASE

三层主营当代男女装设计师品牌，整体货品形象偏向年轻、先锋、趣味化。板岩、木头、金属是 Theaster Gates 在 3F 设计中选用的三种主要材料语言，灵感来源于它的艺术作品。艺术家把在建筑外墙更常⻅的板岩引入到室内大面积使用，自然的光线与强烈的材质肌理互动，在室内重现室外的光影意向，通过某种内在的意境与陈列其中的经典女装达成了呼应。 3F mainly focuses on contemporary men and women designer brands. The whole merchandise image is partial to youth, cutting edge and fun. Slate, wood and metal are three main material languages that Theaster Gates chooses in the design for 3F, inspired by his artwork. The Artist introduces slate, which is more common for the outer wall of buildings, into the indoor area for large-scale application. Natural light interacts with apparent material texture to reproduce outdoor light and shadow intentions indoor, which matches with the exhibited classic women clothing in some intrinsic context.

4 F

RUDE BOY RUDE BOY

四层主营 HIGH STREET 品牌，以街头和年轻状态呈现。陈列及道具方面都将增加动线的引导。 Theaster Gates 在该楼层将大量运用金属与玻璃等材质，大块面的玻璃甚或是优雅曲线状的金属，对空间进行有节奏的区隔，尤其是带有金属边框的玻璃面，把空间切割成更丰富的多面体，为经典男装空间打造通透、干净、开放的视觉感。 4F mainly focuses on HIGH STREET brands. The whole merchandise image is partial to streets and youth. Travel lines are provided to display and props for guidance. Theaster Gates will use a large amount of metal and glass on this floor. Large glass or even elegantly curved metal can rhythmically separate the space. Especially that glass with a metal frame can divide the space into richer polyhedrons, thus creating a thorough, clean and open vision for the classic men’s wear space.

5 F

THRIFT STORE JUNKY THRIFT STORE JUNKY

五层主营中国设计师品牌，与Labelhood进行战略合作。整体货品形象偏向机能、unisex。
为更好地呼应货品形象，Theaster Gates将他的作品 < hardware store> 在现场经典重现，空间材料也以混凝土作为最主要的选择，传达厚重的稳定感，在陈列上重视多种功能的实现以及耐用，将艺术作品的灵感融入到空间设计之中。 5F mainly focuses on Chinese designer brands, in strategic cooperation with Labelhood. The whole merchandise image is partial to functionality and unisex.
To better respond to the merchandise image, Theaster Gates reproduces his works "Hardware Store" here. The space also uses concrete as the main material, conveying a strong sense of stability. He also pays attention to multiple functions as well as durability for display and incorporates the inspiration of the artwork into the space design.

6 F

THE ARCHIVE THE ARCHIVE

六层是与D&DEPARTMENT合作的策展式零售空间，主打家居用品、生活美学，每期根据主题精选呈现不同国家的经典设计商品。
在这一层，Theaster Gates带来了一个不断突破想象力边界的空间，他选用纸、织物、纤维、毛毡等材料，大胆进行各种尝试:轻盈的纸，光与⻛，不同织物色彩的相撞，不循常理的组合，为空间铺垫了故事发生的可能；包括单独设置的休息区，同样充斥着艺术灵感。没有指引的动线与有趣的空间设计也增加了购物的自由度。 6F is a curatorial retail space in cooperation with D&DEPARTMENT, focusing on household supplies and life aesthetics. Classic design commodities from different countries will be presented for each period according to the theme.
On this floor, Theaster Gates will bring a space that constantly breaks through the boundaries of imagination. He uses paper fabric, fiber, felt and other materials to make bold attempts: lightsome paper, light and wind, the contrast of colors for different fabrics, and unusual combinations have paved the possibility for different stories. Even the separate seating area is also filled with artistic inspiration. With no travel lines for guidance, funny space design enhances the freedom for shopping.

7 F

THE GALLERY THE GALLERY

七层的艺廊是艺术的发生器，不定期举办展览，文化跨界活动。

Theaster Gates希望通过人造光创造一处仿佛有自然光穿透的采光筒，宣示一种特别的场域。此外，艺术家运用木材以及陶土作为场景主材料，以此打造更为有序、优雅的空间。 7F is a generator for art, where exhibitions will be organized on a irregular basis, with more multi-cultural activities to be carried out here.
Theaster Gates hopes to create a lighting tube with natural light seemingly through by using artificial light, thus to show a special site. In addition, the Artist will use wood and clay as the main materials for the space. The local red or black bricks in Hangzhou will also be selected as the material. The space thus created will be presented in a more orderly and elegant appearance.

8 F

THE VIEW THE VIEW

八层为空中花园与餐厅。FINE CAFE & CANTEEN 与空间中的绿植地带融合，生成一段美好的用餐体验。整层的绿色植物被咖啡的香气环绕，复古清新的装修风格营造出轻松氛围与日式质感。 The hanging gardens and the restaurant are on 8F. With the smell of coffee spreading to green plants on the whole floor, it is a space incorporating coffee and green plants. The sunlight room is on the north, covered with tropical plants. The balcony is a garden with different scenes during four seasons. Both hanging gardens are of 90 square meters, presenting the natural vitality and vigor of plants.

9 F

B1OCK LAB B1OCK LAB

九层作为品牌和产品的延伸空间，将持续探索与顾客的互动模式。B1OCK Lab 兼备产品加工与创意开发，是一间新型复合型工坊。定制化加工包含产品定制、印花、刺绣等。而创意开发,旨在扩大个人创造的可能性, 展开实验性的企划。 9F is the space extended for brands and products, which keeps exploring the way to interact with customers. As a compound workshop combining product processing and creative development, the customized processing of B1OCK Lab includes product customization, printing and embroidery, etc. However, creative development is an experimental program, aiming to extend possibilities for individual creation. Through the printer, cutter and other machine tools that are provided, customers interested in machinery and product development may have access to digital manufacturing technologies.